Widgets Magazine

Apr 22, 2012

Bike Helmets and Safety Slogans

Dog Walker and Curly
Despite the fact that we are in the middle of a huge ugly construction mess at our house, good things are happening! Back in March when my kids were off track, our city and a neighboring city sponsored a contest. They were looking for a catchy slogan that would encourage people to wear helmets when riding bikes, scooters, skates and skateboards. We have always insisted that our kids wear their helmets, so this was one I really wanted them to enter.

I remembered the contest late in the evening on the night before it was due. Then I almost decided that this was one of those times we should just pass. But the kids were off track so I figured it wouldn't hurt to let them stay up a little longer. Despite the late hour (or maybe because of it!) they came up with some pretty clever stuff.
Sport and Scout

I dropped the pictures and slogans off the morning they were due and promptly moved on to other things. Then last week I got a call...

Scout and Sport were both semi-finalists and they wanted to make sure we could come to the Bike Safety Fair on April 21. Of course we would be there! A letter from the school also promised them each a new bike helmet from the police department for their semi-final win.

So yesterday, after we ran our first baseball clinic for the little kids...me in my corner with Scout's team and my sweetie in his corner with Curly's team, we showed up at the fair. Scout and Sport immediately got their new helmets and then headed for the bike course.

It was only a few minutes later that they called everyone to the stage area for the presentation. They even had Fox News there! Scout's name was the first one called and she received an awesome backpack full of fun goodies. There were seventeen semi-finalists and after 15 had been called, Sport's name had still not been read.
Sport's Awesome Slogan!

He was looking pretty uncomfortable until the announcer informed us that there were two names that had not been read. Those two names had come up with the winning slogan! Then he called Sport's name and the name of a girl from a different elementary school. Their slogans were one word off. Sport's version, "Don't Be Insane, Cover Your Brain!" is the official version. The girl's version used the word "protect" instead of "cover."
Baby Doll sure wanted to ride a bike...

Both kids get the benefit of all the first prizes...a pizza party for their classes, exposure from the advertising campaign, including a news story on Fox (although I was going to link it and I can't find it on the internet), and last but not least, a new bike helmet for every member of their immediate family. I don't think they had any idea just how much that was going to cost them...

You know, fitting a bike helmet can be so confusing, especially for so many different sizes of heads! Here is an excellent guide to help you figure out how to "cover your brain."  https://www.foldingbikezone.com/how-to-choose-a-bike-helmet/

11 comments:

momto8 said...

oh wow!! congrats to all of you!!! great job!

Natalie Ockey said...

I'm sure they didn't expect someone with such a large family to win. I love the slogan though. Great job Sport.

~Randy said...

Good thing SLC just passed a tax increase that directly benefits the police force! They'll need it to pay for all those helmets!

Anonymous said...

In this city and county one must have a bike helmet or pay a huge fine..little kids who don't have one the police athletic league gives them one free..many places have contests in the spring to giveaway bikes too at grocery stores and retail stores, these bikes are wonderful, brand spanking new and helmets are provided due to the law about absolutely having to have one..Parents at schools also have giveaways for the many kids who are very poor and cannot afford the helmets but have decent bikes..I think it is wonderful your own children won the contests to get all the goodies and helmets too, it will be a blessing to their bodies and brains...Congrats to your entire lovely family!

Amanda said...

great job sport!! Those helmets are expensive and a must to have! :)

Arkansas Patti said...

Sorry, still laughing at the last line.
Congratulations Spot big time for just a brilliant slogan. You can all feel proud and secure with your new helmets.

Anonymous said...

what was scouts sloagan?
Congrats!

Debby@Just Breathe said...

That is awesome. I love the slogan!

Lexie Loo, Lily Boo, and Dylan Too! said...

Great job, Sport!

hannahw said...

I remember attending little clinics like this.. through 4-H several years back. Yeah1 for winning the slogan award!

I followed you from your link at Happy Family Times. My link is here: http://likemamalikedaughter.blogspot.com/2012/04/enchanted-childhood-playschool-april_21.html

Happy Whimsical Hearts said...

How fantastic! And what a great slogan :-) So good to be part of activities like this - well done!!

Thanks for sharing at Happy Family Times x

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